New Product Introduction and Market Research for NuvoBronz Tanning Systems When Tanline, Inc., hired us, its NuvoBronz product line consisted of 10 unidentified potions in clear glass jars. In fact, the line did not even have a name. Between late spring and the annual tanning industry trade show in October, we created a brand identity and package designs for the entire line. Our consumer testing led to development of an ad campaign plus point of purchase materials, display racks, promotional materials and a trade show booth. The NuvoBronz campaign features extreme action shots of hard-bodied athletes in action with the line, “Extremely Active Ingredients.” Another line, “Massive Amounts of Moisture,” featured stop-action underwater photographs of the actual products as they were dropped into a glass tank. NuvoBronz made enormous waves at the annual trade show in Chicago. Our radical approach to advertising and visuals set a new standard for graphics and package design in the industry. Best of all was the year of record setting sales that followed.