Marketing Strategies and Annual Campaign Development for Images-on-Call Images-on-Call (IOC), is a Dallas-based national teleradiology and image networks developer. The company stands out in the industry for the consistent quality and reliability of its product and is thus highly visible. Annual IOC campaigns include trade advertising; direct mail, Web initiatives, electronic presentations and trade show exhibitions. One of Holmes Millet’s innovations leveraged the reputation and personality of IOC’s marketing director, Bob Maher. Maher is a well-known expert in the industry. “Ask Bob” offered free advice in response to teleradiology questions, showcasing the experience and expertise of IOC personnel.