Special Promotions and Direct Marketing Strategies for Starpower Home Theater Success in the world of consumer advertising and marketing requires the ability to adapt quickly to changing market conditions. Starpower, a retailer of high-end custom home theater and home automation systems, plans marketing quarterly and refines the details each month or as new products are introduced. This lets us take advantage of trends that will bring customers to the store. Our Starpower campaign includes direct mail, print advertising, television and radio commercials and special event sponsorships.