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The bottom line is simple. If your message
is boring, your audience will be bored. Your
advertising has a few seconds to compel people
to look at it. Otherwise, they will move on.
The nature of advertising is intrusive, interrupting
the magazine or show or scenic drive. So give
your audience something in exchange –
make the interruption pay off for its target.
Holmes Millet will produce that kind of work
for you. We love advertising. And we do the
kind of work that invites your customers to
love it, too. |
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