Holmes Millet began working with EarthX in 2018 as the organization prepared for its landmark 2019 Expo at Fair Park in Dallas. What started as a traditional event engagement quickly expanded into a multi-year digital and brand transformation, evolving alongside EarthX as it grew into a global environmental forum, virtual events leader, and media organization with international reach.

2018–2019: Building the Foundation for a Record-Breaking Event

EarthX needed a modern brand presence and a website designed to drive awareness, attendees, and exhibitor engagement for its 2019 Fair Park Expo.
We delivered:

• A comprehensive brand system that is still in use today
• A streamlined, event-focused website built to support tens of thousands of users
• Print collateral, signage, maps, kiosks, wayfinding, banners, billboards, and large-format event graphics
• Video content, digital promos, and paid media assets

The results were immediate and historic: Over 170,000 people attended… the largest EarthX Expo to date.

This set the tone for the years ahead. EarthX didn’t just need a refreshed event presence. It needed a scalable, future-ready communication ecosystem.

2020–2021: Transitioning From In-Person to Digital-First

When global conditions forced EarthX to move away from in-person gatherings, they turned to us to help reimagine the event experience entirely.

Our role included:

• Helping transition EarthX into a digital-first, live-streamed global event platform
• Creating brand consistency across virtual sessions, broadcast content, and partner programming
• Designing dynamic promotional campaigns that supported real-time updates and year-round engagement

This phase expanded EarthX’s reach and reshaped its identity from an annual event into a global environmental movement that never “paused.”

2022: Launching EarthxTV (Now EarthX Media)

As EarthX grew into a full environmental media company, it needed a digital destination worthy of a global audience.

We developed the standalone website for EarthxTV—now known as EarthX Media—designed to:

• Support streaming video
• Organize long-form programming and series
• Integrate editorial, educational, and partner content
• Provide a scalable hub for future shows and contributors
• Reinforce EarthX as a credible, mission-driven media brand

This project marked a major expansion of EarthX’s identity, bridging events, advocacy, education, and broadcast media.

2024–2025: A Modern Website Inspired by Natural Principles

The latest iteration of EarthX.org brings the full evolution together. The organization now spans conferences, global initiatives, education programs, and a media network. So the digital experience needed to express all of it with clarity and confidence.

Our design and development approach drew inspiration from enduring natural principles:
flow, proportion, balance, atmosphere, seasonality, and responsiveness.

The result is a site that feels alive, modern, intuitive, and mission-forward.

The new EarthX.org:

• Simplifies access to events, initiatives, and media content
• Serves CEOs and policymakers as effectively as students and citizens
• Reinforces EarthX as a global environmental connector
• Provides a sophisticated digital platform that “breathes” with the organization
• Creates a sustainable system that adapts quickly as EarthX evolves

Results: A Sustainable Digital Ecosystem for a Global Environmental Brand

Across a six-year partnership, Holmes Millet helped EarthX:

• Attract 170,000+ attendees to its largest Fair Park event
• Build a brand system durable enough to support years of expansion
• Pivot to global virtual events and livestreamed programming
• Launch the standalone website for EarthxTV / EarthX Media
• Modernize and elevate EarthX.org into a world-class digital experience
• Create a cohesive ecosystem that connects events, media, education, and advocacy

Our story with EarthX is of an organization evolving and a true creative partnership as it navigates each stage with clarity, adaptability, and purpose.