Planning & Strategy
First, we listen and learn. We begin by getting to know your brand, business objectives, customers, and culture. Then we craft tailored marketing strategies to keep your project on-target and on-budget. It’s powerful insights that inform the ideas. The ideas drive the execution that ignites your marketing and grows your brand.
Research & Analysis
Is your brand going somewhere? We can help you determine the best ways to get there. Research, surveys, focus groups, and studies help you know your customers, define your marketing path, and serve as a roadmap for your plans. They provide guides to help you analyze your ROI, identify improvements, and expand for future growth.
- Analytics
- Brand Audits
- Qualitative Research
- Behavioral Insights
- Competitor Analysis
- Quantitative Research
Marketing Plans
A good marketing plan clarifies goals, identifies customers, and outlines the best way to inspire them to act. It keeps you focused and your marketing running smoothly. We craft marketing plans that are creative, efficient, and work within your budget. We help you see your brand the way customers do, and provide innovative ideas and strategies to maximize exposure.
- Marketing Plans
- Advertising Plans
- Omni-Channel Plans
- Brand Plans
- UX/UI Plans
- Customer Journey Maps
Advertising Campaigns
Advertising is important. Whatever your industry, we’re proud of our ability to make cash registers ring. It starts with meticulous planning and a great idea. Then our creatives get to work with concepts that grab attention and build confidence. Our digital social and interactive teams build customer relationships and engage them in two-way conversations.
- Digital Display
- Social Media
- Out-of-home
- Television
- Radio
- Search
- Sponsorships
- Direct Mail
Media Planning
With rapidly evolving media, finding the best ways to reach customers can be daunting. We can help you wade through options like online, social, print, broadcast, out-of-home, and digital, to develop a strategy for reaching your audience. We interpret demographic profiles and rate sheets, make sense of CPM, reach, and frequency, and negotiate with your interests in mind to deliver your message to the right people at the right time at the best value.
- Planning & Scheduling
- Negotiations & Placement
- Media Sponsorship
- Management & Trafficking
- Budgeting & Tracking
- Confirmation of Performance
Social Media Strategy
Whether it’s an effort to establish and maintain a social presence online, craft a plan to activate social media audiences, or develop a program to ignite employee advocacy, our team helps you determine the best strategies, and then execute them based on your specific needs. Whether it’s paid or organic, we assist in-house teams with expert content support or run the whole thing turnkey.
- Analytics & Content Strategy
- Social Listening
- Community Management
- Employee Advocacy
- Advertising Strategies
- Influencer Marketing