Client:
EAGLE ADVENTURE CAMPS
Project:
Eagle Adventure Camps
August 30, 2018
0 OUR WORK
Description:
An established group of Christian outdoor adventure camps composed of Glorieta Camps, Camp Eagle, Black Diamond Camps, and Wilderness Trek, initially approached us about giving their websites a fresh new look.
Upon review, we found their brand program also needed updating. So we gave their logos a fresh new look to unify them, created unique color palettes to individualize each camp, and developed a system of camp badges to identify the many camps, retreats, and wilderness programs they offer.
Project:
LOGO REFRESH
We took established camp logos, updated them and created color palettes to individualize each camp. We also created a brand name for the parent organization, Eagle Adventure Camps, and designed a “gateway” webpage that explains the relationship between the camps along with their collective mission and purpose, along with links to all four.
Parent Organization:
The Camps
The Old Logo: The previous mark was too large. Its lettering was too small. And it lacked the location tagline. That’s all fixed now.
Project:
BRAND GUIDE
We updated their graphic standards into a set of uniform guidelines and posted them to a handy, well organized online brand guide with downloadable art files and brand assets for their staff to use.
Project:
COLOR PALETTES
We created five unique color palettes to individualize each camp organization.
Project:
BADGE SYSTEM
We developed a system of camp badges to identify the many camps, retreats, wilderness programs and races they offer. Each program set had its own unique shape.
Project:
WEBSITES
We designed and developed a series of four camp websites plus a gateway website where visitors can easily locate information, photos and videos about the many camps, retreats, wilderness programs and races they offer. We redesigned the websites from the ground up with a brand new user experience and user interface (UX/UI), and a reorganized navigation and menu system that is arranged both by user groups and by programs.
Project:
EagleAdventureCamps.org
Gateway site for the parent organization that explains their collective purpose and mission, and links to each of the camps.
Project:
WEBSITE: Glorieta.org
Content, Design, and Development of a website for Glorieta Adventure Camps, a Christian outdoor adventure camp near Santa Fe, New Mexico that offers programs designed for Groups, Families, Individuals, Athletes, and Adventurers.
Project:
WEBSITE: CampEagle.org
Content, Design, and Development of a website for Camp Eagle Adventure Camps, a Christian outdoor adventure camp in the heart of Hill Country near Rocksprings, Texas that offers programs designed for Groups, Families, Individuals, Athletes, and Adventurers.
Project:
WEBSITE: BlackDiamond.org
Content, Design, and Development of a website for Black Diamond Adventure Camps, a Christian outdoor adventure camp at the foot of Mount Ranier near Seattle, Washington that offers programs designed for Groups, Families, Individuals, and Athletes.
Project:
WEBSITE: WildernessTrek.org
Content, Design, and Development of a website for WildernessTrek at Glorieta Camps, a Christian outdoor wilderness adventure camp operating out of Glorieta Camps in Santa Fe, New Mexico. They lead expeditions to remote wilderness destinations across the nation and offer programs and advanced courses designed for Groups, Families, Individuals, Athletes, Adventurers, and Professionals.
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