H.B. Fuller and Gorilla Glue® combined technology, innovation, and unbridled brute strength to deliver the next evolution of solutions for countless industrial fixes, through GorillaPro, a professional grade line of products for maintenance, repair, and operations professionals.
We developed branding for the new line of products, from logo development to package design, and developed strategies for promotions including social, digital, and influencer campaigns, to disrupt an industry that for decades has been overshadowed by one or two legacy brands.