Trybus Menswear came to us seeking NEW Branding for the rebirth of CRICKETEER™, a storied brand with deep roots dating back to 1881. The challenge was to update the brand to appeal to today’s young men.

Thus was born the idea of suits for guys who insist on doing things THEIR way – and creating a new CRICKETEER™ brand logo, icon and tagline “You Do You” that makes THEM the story. Whether it’s rocking a traditional suit and pairing it with flip-flops, or donning a suit for goat yoga, it’s a brand made for those who Dress Any Way They Damn Well Please.

Additionally, we created a series of humorous social videos that capture the brand personality, engage “do-it-however-I-please” consumers, and drive interest in wearing suits – uniquely. The videos were made for release on YouTube, Instagram, Facebook, LinkedIn, and X.