Simply put, we listen. We take time to get to know your brand, objectives and customers before making recommendations.
Planning & Strategy
Research & Analysis
We are big proponents of road maps. Before heading off for a destination, we can help clients ascertain the best ways to get there. More often than not, there are multiple choices, and we are here to help analyze and determine the most efficient route. Surveys, focus groups and studies can further illuminate a marketing effort and serve as a guide for future plans.
Once a campaign or project is completed, we can assist with analysis and reviews to determine if the effort was well spent, or if adjustments can be made to improve efficiencies. These can be used to inform subsequent efforts and help maximize return on a marketing investment.
Marketing Planning
A good marketing plan helps to clarify your goals, identify your customers and outlines the best way to get them to buy your product or service.
We help clients develop marketing plans that are not only creative and efficient but cost-effective as well. We help you think about your brand the way your customers do. And to come up with innovative ideas to get the most exposure possible within your budget.
All the while, keeping it interesting!
• Marketing Plans
• Media Plans
• Advertising Campaigns
• E-Marketing Strategies
• Website Planning
• Market Research
• Performance Tracking
• Special Marketing Initiatives
Media Planning
In these days of rapidly evolving media channels, information overload is common and finding the most cost-effective way to reach customers can be daunting. We can help you wade through media options – Online, Social, Print, Broadcast, Out-of-Home, Electronic – to develop a sensible strategy for reaching your target audience.
We can interpret demographic profiles and rate sheets, make sense of things like CPM, reach, and frequency, and negotiate with your interests in mind. We will find the right way to deliver your message to the right people at the right time – within your budget.
• Research & Demographics
• Planning & Scheduling
• Negotiations & Placement
• Value Added Promotions
• Media Sponsorship Negotiations
• Management & Trafficking
• Budgeting and Tracking
• Confirmation of Performance
Social Media Strategy
We can help develop a social strategy for you based on your goals and needs. You may have in-house teams who just need guidance or assistance, or you may need help building your social presence online. Our team can help you determine the best strategy, and then execute it.
Our services include: Content Calendar creation and management to plan posts across major social channels such as Facebook, Twitter, LinkedIn and Blogs. Monthly Analytics & Content Strategy Reporting to identify and inform activity in social circles across all marketing channels. Paid Social Ads & Promoted Posts to establish your presence or generate interest in your products and services on all social media platforms.
Campaign Strategy
While annual Marketing Plans are overarching program guidelines, Campaign Strategies are like individual battle plans. The best ones are custom tailored to specific audiences and targeted at their individual needs and desires.
We start with client knowledge and experience, and supplement it with available data, information and research to guide the process and develop the plan.
Then the creative troops storm the walls with design concepts aimed at gaining attention and trust of an audience. While social and interactive teams deploy solutions that create relationships and engage them in two-way conversations.
The ultimate goal: to provide value that earns customers.
Interactive Development
Our online strategists, skilled developers, creative designers and content professionals tell your story, elevate your presence and create unforgettable online brand experiences.
- Website Development
- Application Development
- Strategy
- User Experience
- Social Media
- SEO/SEM
- Reporting & Analytics
- Online Advertising
- Interactive Marketing
Branding & Identity
Brand Development
We can help you create a unique brand for your company, products or services, one that sets you apart in the marketplace and appeals to customers. Our branding experience includes creation of identities for new companies and rejuvenating the images of established ones.
Concepts and Design
We are experts at art direction and graphic design and understand how to use visual tools to promote your brand in any medium – print, video, interactive or signage. Whether your company needs a simple logo or a full-blown campaign, we will make sure that your visual message is consistent and promotes your brand at every level.
Copy Writing and Content
Telling your story in a creative and compelling way requires ingenuity. You have a lot to say about your company, but your audience has little time to absorb it. We can help you develop a concise, clear message that is consistent with your brand and projects the right image for your company – and to keep it interesting.
Animation & Illustration
The old saying “a picture is worth a thousand words” is amplified when applying the talents of our animation and illustration team. In a world where virtual reality is rapidly overtaking with the real thing, our skilled 3D artists can create pictures and animations that not only portray reality, but defy it.
Design, Voice & Style Standards
Consistency is the key to good brand growth and management. It doesn’t matter so much what your logo and graphic standards are, so long as they are consistently applied. The best way to do that is to establish brand usage guidelines and then document them in an easy to use reference guide. We can do that for you and deliver it all in a handy online brand guide that contains all of your standards and downloads of all logo and art files you need to make available to your team.