﻿<?xml version="1.0" encoding="utf-8" standalone="no"?><Search><pages Count="26"><page Index="1" isMAC="true"><![CDATA[INDUSTRY-LEADINGINNOVATION]]></page><page Index="2" isMAC="true"><![CDATA[INNOVATION PURPOSEGENERATE STEADY AND SUSTAINABLE GROWTH FOR DIAGEO AND OUR BRANDS– THE –NEXTBIGIDEA]]></page><page Index="3" isMAC="true"><![CDATA[CLICK TO VIEW SECTIONLTOCONTINUINGSTRATEGYH1INNOVATIONRECIPESPACKAGINGWITH A CAUSESUSTAININGINNOVATIONPACKAGINGTHAT POPSDRIVING RESULTS]]></page><page Index="4" isMAC="true"><![CDATA[DIAGEO INNOVATION DRIVES RESULTS...Items that have been in market less than 1 year contributed over 17% to total Spirits $ growth. Diageo drove 62% of that growth.1Innovation Contribution to Total Spirits Sales Growth1DIAGEO CONTRIBUTES17%62%83%ORGANICINNOVATIONTOTAL SPIRITS $ SALES GROWTHSource 1: Nielsen Xaoc week ending 4/22/17. Source 2: Nielsen Xaoc week ending 5/20/17]]></page><page Index="5" isMAC="true"><![CDATA[BAILEYS ALMANDEA delicious and light tasting spirit from Baileys made with real almondmilk. This smooth spirit blends the luscious, nutty  avors of real almondmilk and real vanilla to create a versatile drink.GOLD MEDAL FOR PACK DESIGN IN SF SPIRITS AWARDS!Diageo’s $ share of the top 25 Innovations is almost 75%, and is holding the top 3 spots with Crown Royal Vanilla (#1), Cîroc Mango (#2) and Baileys Pumpkin Spice Irish Cream (#3)2.FASTEST SPIRIT TO ONE MILLION CASES !CROWN ROYAL VANILLAHas been Nielsen’s #1 spirits innovation since September 2016.Latest month, it’s still more than 3x’s the dollar sales of the #2 item.3It has now gained 5% share of the Flavored North American Whiskey category3At the same time Crown Royal Regal Apple has seen signi cant growth... up double-digits in consumer pull data sources.Source: 3 - Nielsen four weeks ending 2/25/2017 *where legalHIT THE NUMBER ONE SEARCH OF ALL TIME IN “WHERE TO BUY”*]]></page><page Index="6" isMAC="true"><![CDATA[H1 INNOVATIONCÎROC FRENCH VANILLACîroc French Vanilla is a rich tasting spirit made with vodka distilled  ve times from  ne French grapes,  nished in a tailor-made copper pot still in Southern France. The vodka is masterfully infused with a distinctive blend of French Vanilla and other natural  avors, resulting in a taste experience thatis lusciously di erent and elegantly smooth.• LESS SEASONAL FLAVOR• NEW OCCASIONS AND SERVES• FLAVOR PERFORMS WELL AND IS VERSATILEIN SPIRITS CATEGORYOCTOBER LAUNCH]]></page><page Index="7" isMAC="true"><![CDATA[SMIRNOFF SOURCEDA LINE OF DELICIOUSLY SOURCED FLAVORSRe-introducing Smirno  Sourced with an enhanced investment strategy, a pack redesign and introduction of Watermelon - a HOT NEW FLAVOR.MADE WITH REAL FRUIT JUICEfrom concentrate and other natural  avors. Refrigerate after opening to preserve freshness.NO HIGH-FRUCTOSE CORN SYRUP. GLUTEN FREE.Source 1: Technomics 2015 Q2 – 2016 Q2, 2 – Guestmetrics L52W ending 8/7/16WATERMELON is the next COOL  avor!• +33% growth in Menu mentions of Watermelon1 • Watermelon cocktails sales are +7.3%2AUGUST LAUNCH]]></page><page Index="8" isMAC="true"><![CDATA[Beginning with a soft nose reminiscent of fresh fruit, Blade & Bow rewards sippers with a delicious hint of dried apricot and ripe pear on entry before melting into a sweet roasted grain taste mid-palate. The  nish includes notes of charred oak and warm winter spices.OCTOBER LAUNCH]]></page><page Index="9" isMAC="true"><![CDATA[OCTOBER LAUNCH]]></page><page Index="10" isMAC="true"><![CDATA[CONTINUING THELIMITED TIME OFFERSTRATEGY.CREATING DEMAND WITH THE RIGHT FLAVORS & BRANDS, AT THE RIGHT TIME.]]></page><page Index="11" isMAC="true"><![CDATA[JOHNNIE WALKER BLENDERS’ BATCH II WINE CASK FINISHEDSPECIAL EDITIONCrown Royal Salted Caramel LTOIncremental Holiday SalesSingular Drink MessagingNew Consumption Occasion for the Brand1CROWN LTO’S ARE EXCEPTIONALSALES DRIVERS AND THIS TOP RANKEDCrown Royal Salted CaramelFLAVOR IS JUST RIGHT FOR THE FALL &WINTER SEASON!1Johnnie Walker Blender’sBatchFinished in over 50 types of wine casks resulting in a fragrant and fruity blend, with notes of fresh, green orchard fruit, blackberries and redcurrants.A new lighter style of whisky from the Blenders’ Batch series, hand crafted with passion by our expert blender Aimee Gibson.A refreshing tasting drink, it comes alive when mixed with ginger ale.Source: 1 – TURF Study December 2016OCTOBER LAUNCHSEPTEMBER LAUNCH]]></page><page Index="12" isMAC="true"><![CDATA[BAILEYS PUMPKIN SPICE]]></page><page Index="13" isMAC="true"><![CDATA[LIMITED TIME OFFERSTRATEGY SUCCESS.In Nielsen 52 weeks through May, LTO’s hold the #3 and #5 spots on the innovation rankings even though they were only available for a short time frame.Source: Nielsen Xaoc]]></page><page Index="14" isMAC="true"><![CDATA[CAPTAIN MORGANJACK-O’-BLASTSPECIAL EDITIONAvailable in Fall months.• #1 PUMPKIN FLAVORED SPIRIT1• #3 RANKED INNOVATION in 20162• Pumpkin Flavors drive over $8 Millionacross Spirits and Beer and 80% of sales happen between Labor Day and New Years3Source: 1. Nielsen USXAOC $ sales 4w/e 10/08/16 2. Nielsen USXAOC+Liquor8w/e 10/08/16 3. Nielsen XAOC 6/20/15SMIRNOFF PEPPERMINT TWIST SPECIAL EDITION Only available in winter months.Source: 4. Nielsen Innovation Tracker 4wk ending 1/2/16Was #3 innovation in the month of it’s launch – December4 Smirno  Peppermint Twist grew 30% in December on top of last year’s successful launch, gaining +3bps of top of the 8bps gained last year!]]></page><page Index="15" isMAC="true"><![CDATA[BAILEYS PUMPKINSPICE IRISH CREAMLIMITED EDITIONAvailable in fall monthsAt launch, Baileys Pumpkin Spice Irish Cream drove 2.4X more dollar sales5 than next leading pumpkin cordial. Baileys Pumpkin Spice Irish Cream has already garnered double the media impressions than all of Baileys trademark last Holiday.Baileys Pumpkin Spice Irish Cream sold nearly twice as much as the next biggest Baileys  avor in its launch month.Baileys Pumpkin Spice Irish Cream +13bps setting new benchmarks for LTO’s.Source: 5 - Nielsen XAOC+LIQ latest 12wks ending 10/8/16SEPTEMBER LAUNCH]]></page><page Index="16" isMAC="true"><![CDATA[PACKAGING THAT POPSBAILEYS HOLIDAY BOTTLESSPECIAL EDITIONSame delicious Baileys Irish Cream - now in a festive Holiday pack. Only available in winter monthsFor the  rst time Baileys will o er a series of limited edition holiday festive bottle designs on the Original Irish Cream bottle. Baileys is the most lovedspirits brand in the world with one of the largest consumer bases and 47% of Baileys sales are made during the holiday1 as consumers are more open to treating and look for Baileys in store.BAILEYS & WOMENBaileys is also the most recommended Irish cream liqueur by women in the USA. The new limited edition festive bottle design will drive penetration and conversion from new shoppers looking to treat themselves or as they look for a unique and special gift.Source: 1 – Nielsen XAOC+Liq Oct, Nov & Dec 2016]]></page><page Index="17" isMAC="true"><![CDATA[BAILEYS HOLIDAY PACKAGINGThis limited time o er is designed to create impactful  oor displays to disrupt and entice shoppers.]]></page><page Index="18" isMAC="true"><![CDATA[PACKAGING WITH A CAUSE ARNOLD PALMERKetel One will donate $100,000 to Mr. Palmer’s organization, Arnie’s Army, in honor of him.]]></page><page Index="19" isMAC="true"><![CDATA[SMIRNOFF LOVE WINS$1 per bottle made will be donated to the HRC.LOVE WINS]]></page><page Index="20" isMAC="true"><![CDATA[]]></page><page Index="21" isMAC="true"><![CDATA[DIAGEO LEADS IN SUSTAINING INNOVATIONWith 30% share in $ sales, Diageo’s year 2 items are worth double the next best competitorCÎroc Apple is in the #2 spotDiageo’s LTO Smirno  Red White & Berry is in the top 10TTL US INNOVATION $ SHARE (2ND YR)1Source: Nielsen 52 weeks thru 5/20/17]]></page><page Index="22" isMAC="true"><![CDATA[PUMPKIN SPICE LATTEWarmth and deliciousness on a crisp, fall day.INGREDIENTS2 Baileys Pumpkin OZ Spice Irish Cream1.5 Brewed Co ee OZDIRECTIONS1 OZMilk1Garnish with fresh grated cinnamonOLD FASHIONED PUMPKINPumpkin spice and everything nice.INGREDIENTS1.5 Baileys Pumpkin OZ Spice Irish Cream.75 BourbonOZ (Bulleit preferred)DIRECTIONS1Shake with ice and serve.]]></page><page Index="23" isMAC="true"><![CDATA[PEPPERMINT HOT CHOCOLATEINGREDIENTS DIRECTIONS1.5 Smirno 1 Pour shot of Smirno  Peppermint Twist into hot chocolate.2 Garnish with whipped cream and a peppermint stick.OZ6 OZPeppermint Twist Hot chocolatePEPPERMINT MARTINIINGREDIENTSDIRECTIONS1.25 Smirno  1 OZ Peppermint TwistShake ingredients over ice and strain into a chilled martini glass.  BaileysOZ Original IrishCream Liqueur2 Garnish with grated nutmeg and a mini candy cane.]]></page><page Index="24" isMAC="true"><![CDATA[THE WATERMELON COOLERINGREDIENTS1.5 Smirno OZ Sourced OZDIRECTIONS1 Serve in a high ball glass 2 Garnish with lemon wheel.5 Lemon Juice Watermelon .751 Coconut Water OZ1.5 PomegranateJuiceOZ Simple SyrupOZTHE WATERMELON SPARKLER INGREDIENTS DIRECTIONS6 Sparkling Soda OZO1 Z1 Serve in a high ball glass 2 Garnish with mint or limeSmirno  Sourced WatermelonAdd Ice Cubes]]></page><page Index="25" isMAC="true"><![CDATA[THE CARAMEL APPLE - COCKTAIL INGREDIENTS DIRECTIONS1 Crown RoyalSalted Caramel .75 Crown Royal1 Pour ingredients over ice and stir2 Garnish with fresh apple slices (optional)OZ OZRegal Apple 0.5Lemon JuiceOZ4OZ Ginger AleTHE CARAMEL APPLE - SHOT INGREDIENTS DIRECTIONS1 Crown RoyalSalted Caramel .75 Crown RoyalRegal Apple1 Pour ingredients over ice and stir2 Garnish with fresh apple slices (optional)OZ OZSqueeze of Lemon]]></page><page Index="26" isMAC="true"><![CDATA[]]></page></pages></Search>