Cintra is one of the largest private developers of transport infrastructure in the world. In the Dallas-Fort Worth area, they own and operate the growing number of TEXpress managed toll lanes that give drivers a more reliable, congestion-free trip with faster, more predictable drive times. But with variable toll rates, crowded signage and the rapid pace of roadway change in the area, they can be confusing for first-time users.
The work we do for TEXpress is designed primarily to help drivers navigate and use the lanes more effectively. From video to websites, mobile app design, and usability testing, we help commuters understand how the lanes work and the best way to use them, apply discounts, and encourage more carpooling.